Referrals still do too much of the selling.
You want more control over where the next good opportunity comes from. Another busy month doesn’t give you a reliable forecast.
Attract better-fit customers. Close faster. Keep them longer.
Problem-Led Growth™ aligns your business around a valuable customer problem you can credibly own, guiding who you target, what you offer, how you position and how you create demand.
Growth marketing strategy, positioning and demand-generation direction for SaaS, MSPs and software services.
THE NEXT GROWTH MOVE
01A problem
worth solving.
worth solving.
02Buyers with a
reason to act.
reason to act.
03Evidence to
invest behind.
invest behind.
DEFINE → PROVE → SCALEDN / 01
Experience behind
DynamicNative
PathwayPortbrightmarblesBUREAU
TWENTYTWO
TWENTYTWO
Selected work by Bojan Teshin
across in-house and agency roles.
40% revenue growth at APM. Bojan led sales and marketing across customer targeting, offers and acquisition.
When the old way stops working
When your next stage of growth needs more than your network and instinct.
You have paying customers, someone producing marketing and a number to hit. Posts and campaigns keep going out. The link to new business is harder to see.
There’s interest. Deals still stall.
People take the meeting, ask for a proposal and go quiet. Your team keeps explaining the value, then defending the price.
More spend buys less progress.
Campaigns keep running. The cost of winning business keeps climbing. It’s getting harder to say what deserves more budget.
The target still stands. Your next move needs to change what buyers do.
Check the fit
Who this isn’t for
- Businesses still looking for their first paying customers.
- Teams only looking for finished posts, designs or web pages to be produced.
- Buyers who need guaranteed leads or revenue by a fixed date.
What the work needs
Results need your involvement.
- An accountable leader who can make decisions and approve the work.
- Access to customer knowledge, sales evidence and the performance information you have.
- For the core and ongoing support: capacity to implement, fund any required production or media, and follow up sales opportunities.
One marketer, a founder or funded external support can own implementation. A review can help establish what needs to be in place before a larger engagement.
Problem-Led Growth™
Define the problem.
Prove who cares.
Scale what works.
Work out who needs what you do, shape the offer and test it in campaigns and sales conversations.
01DEFINE
Know who to
go after.
Choose the customers to pursue, the problem to lead with and the offer your team can stand behind.
02PROVE
Know what to say.
Test what gets a response.
Give your marketer the message, proof and briefs to build campaigns, content and sales follow-up. Test what gets the right prospects talking.
03SCALE
Know what to
repeat or change.
See which campaigns bring opportunities worth pursuing. Decide what to repeat, improve or stop before committing more time and budget.
Selected work
See the thinking.
See the work.
Customer research, commercial messaging and execution, grounded in what each business could credibly deliver.
Autism Parenting Magazine
MARKETING + SALESFrom customer
problem to
revenue.
01problem to
revenue.
SALES & MARKETING LEADERSHIP
APM connects marketing and sales to revenue growth.
Bojan led sales and marketing across offers, campaigns and the sales process, helping the business grow revenue by 40%.
PathwayPort
CUSTOMER EVIDENCEFrom everyday
admin to a reason
to buy.
02admin to a reason
to buy.
CUSTOMER RESEARCH + OUTBOUND
PathwayPort turns customer experience into sales proof.
Three researched customer stories, clearer value messaging and LinkedIn outbound gave the insurance software business evidence to take to market.
BrightMarblesExpertise.
Made clear.03
Made clear.03
WEBSITE + CUSTOMER STORIES + CONTENT
BrightMarbles gives its engineering expertise a commercial story.
Core website copy, service messaging, customer cases and content brought broad engineering capability into a connected body of sales material.
Treasure / B22Make the
value visible.04
value visible.04
AGENCY TEAM CONTRIBUTION
Treasure brings its services and value into focus.
A Bureau Twentytwo website and SEO project made the agency’s services easier to understand, with Bojan publicly credited as Head of Marketing.
Selected work by Bojan Teshin in earlier in-house and agency roles. Project details retain the original role and team attribution.
FOUNDER PROJECT · STRATEGY + IMPLEMENTATION
ChurnSignal: a complete growth framework, ready to validate.
From the customer problem and ICP to positioning, the buying system, offer and a working acquisition experience. Market validation comes next, followed by scaling what the evidence supports.
Bojan Teshin · Founder, DynamicNative
You work directly with me. I bring 15+ years in marketing across technology and subscription businesses, connecting customer research, positioning, campaigns and sales.
Work together
Choose the help
your team needs.
I work with your marketer to choose priorities, plan campaigns and review the work. Ongoing support adds campaign management and coordination with sales.
Marketing is busy. New business isn’t following.
Marketing & Sales Review
1–2 weeks · Standalone review
Find where the effort is getting stuck and what deserves attention before spending more on campaigns, channels or hires.
Turn scattered plays into a focused way to win business.
Strategy & Demand Generation
90-day project
Know whom to target, what to offer and what each campaign needs to say. Your marketer gets a plan, production briefs and reviews to put it into practice.
Keep marketing moving without the CEO driving every task.
Ongoing Growth Support
Ongoing · Monthly retainer
I manage agreed campaigns, set priorities and coordinate delivery with marketing and sales.
Media spend, finished asset production and external tools are additional to engagement fees.
See engagement scopes and feesYour next growth move
Get growth
going again.
Bring your commercial goal, one offer and a picture of your team’s capacity. We’ll discuss what needs to change, the work required and which engagement would fit.
Book a growth conversation Email Bojan directly · bojan.teshin@gmail.comPrefer to explore first? Take the assessmentBefore you decide
A few things
worth knowing.
Is this right for our business?
The strongest fit is an established technology business with an offer customers already pay for, a team trying to grow it and commercial pressure to make the next move count. That includes B2B SaaS, MSPs and software services. The first conversation checks whether the problem and scope match.
Will this work with our existing team?
Yes. The core gives your marketing or growth lead strategy, plans, production briefs and creative direction. Ongoing support adds ongoing execution management. We agree what I handle, what your team handles and which production costs sit outside the fee.
How soon can we learn something useful?
A Marketing & Sales Review normally takes 1–2 weeks. The core Strategy & Demand Generation engagement runs for an initial 90 days. The scope sets deliverables and review points around your team’s capacity and normal sales cycle.
What will count as progress?
Measures follow the commercial problem. They may include qualified opportunities, buyer progression, conversion or acquisition economics. Replies, clicks and meetings are useful signals when they help explain movement towards the business goal.
What if the first campaign underperforms?
Use the replies, objections, qualification results and buyer behaviour to identify what needs to change. Refine the buyer, offer, proof or route to market within the agreed scope, then decide what the next test should be.
Can you help put the plan into practice?
Yes. Ongoing support can include campaign management, team coordination and agreed implementation work. Finished asset production is separately scoped and paid; media spend is always additional to engagement fees.