Benchmark your growthAssessment

For software development companies

Software dev companies don’t need more activity. They need a sharper reason to be chosen.

Problem-Led Growth™ gives you a system to attract better-fit clients. Close faster. Compete on more than price.

Benchmark your growth

When you’re seen as just another dev shop.

You’ve got the experience, the team and the track record. Buyers still struggle to see why they should choose you.

  • You compete on price.

    Different teams, different experience—reduced to a comparison of day rates.

  • You lose deals to “not now.”

    Time goes into calls and proposals, but the buyer never finds enough reason to move forward.

  • Marketing brings too few opportunities worth pursuing.

    Enquiries are thin, and too many are a poor fit for the work you want to win.

  • You rely on referrals to establish your value.

    Someone who knows you explains why you’re worth choosing. Without that introduction, you’re starting from zero.

Each project takes more effort to win. And when you need the next one signed, your margin becomes the bargaining chip.

Your buyer shouldn’t have to connect the dots.

Your marketer needs to know what will make the right buyer care.

Your buyer needs to see which problem you’ll solve, why it matters and why your team is worth choosing.

Both need more than a list of capabilities.

Turn what you do well into a reason to buy.

Together, we choose a client problem your team can solve and build an offer around it, backed by results from similar work.

We work with your marketer on campaign messages, content briefs and sales follow-up, then review what buyers respond to.

Here’s what that lets you do.

  • Choose which opportunities deserve your time.

    Spot the enquiries that fit your team and the work you want to win. Say no to the rest.

  • Make the fee easier to justify.

    Show what the project will change for the client and back it up with results from similar work.

  • Know which campaigns deserve more budget.

    See which messages bring conversations about real projects. Use the replies and objections to improve the next campaign.

  • Help your buyer get the decision approved.

    Equip your contact with relevant client results and a clear explanation of the scope and fee to share internally.

Be chosen for the problem you solve.

The buyer sees a meaningful difference between you and the other development companies on the shortlist. Your fee has a reason behind it. The decision goes beyond day rates.

Benchmark your growth