Growth marketer · Founder, DynamicNative

About Bojan Teshin, DynamicNative and Problem-Led Growth™.

I help technology businesses turn customer understanding into a focused way to win business.

I’m the founder of DynamicNative and creator of Native Problem-Led Growth™. My work connects customer research, positioning, offers, demand generation and the sales process.

I bring 15+ years in marketing across SaaS, technology services and subscription businesses. I’m based in Novi Sad, Serbia, and work remotely.

Also known as Bojan Nađ Tešin or Bojan Nadj Tesin.

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Bojan Teshin, growth marketer and founder of DynamicNative

Growth marketing built around a customer problem.

Through DynamicNative, I work with established SaaS, MSP and software services businesses that have paying customers and need a clearer connection between marketing effort and new business.

Problem-Led Growth™ starts with what the business can deliver and the customer problem it can credibly own. That problem guides who to pursue, the offer, positioning, proof and demand generation. Buyer behaviour then informs what to increase, change or stop.

I work alongside the existing marketer or team, providing strategy, production briefs and direction. Ongoing support adds agreed campaign management and delivery coordination.

Explore the methodology

Professional background

Experience across the commercial work.

  1. Head of Sales & Marketing · APM UK

    February–July 2026

    Led sales and marketing across subscriptions, sponsorships and events, connecting positioning, acquisition, conversion and commercial reporting.

  2. Marketing Director · Bureau Twentytwo

    May 2024–February 2026

    Worked on positioning, marketing systems and alignment between marketing, sales and delivery.

  3. Head of Marketing · PathwayPort

    May 2023–May 2024

    Connected customer research, value messaging, customer stories and LinkedIn outbound for insurance automation software.

  4. Marketing Manager · BrightMarbles

    May 2019–May 2023

    Built the in-house marketing function and worked across positioning, website messaging, customer cases and content.

  5. Social Media Marketing & Advertising Manager · First Beat Media

    September 2013–May 2019

    Led paid and organic customer acquisition across a portfolio of consumer brands.

Bachelor’s degree in Information Technology, University of Novi Sad.

See selected work and project attribution

Work with Bojan.

Explore a focused review, strategy and demand generation, or ongoing growth support for your team.

See engagement scopes and fees Start with the Growth System Assessment