Revenue growth at Autism Parenting Magazine.
Bojan led sales and marketing across offers, acquisition and the sales process, working alongside the team that delivered the growth.
For established IT managed service providers
Buyers see just another MSP. You’re left competing on price.
Give the right buyers a stronger reason to switch to your MSP. Problem-Led Growth™ builds your offer, messaging and proof around a valuable customer problem your team can credibly solve.
Benchmark your growth
With Bojan Teshin, founder of DynamicNative.15+ years in marketing across technology and subscription businesses. You work directly with me, alongside your marketer.
Different MSPs. The same services brochure.
Support. Security. Cloud. Monitoring. Backups.
You explain your stack. The next MSP lists much the same things. The prospect struggles to see the difference.
So you hear:
- “The other quote is cheaper.”
- “We’ll get back to you.”
- “What are we actually getting for the extra money?”
Adding another service gives you more to explain. It still leaves the buyer asking why they should choose you.
Good work can still be hard to sell.
It’s frustrating when good prospects can’t see why your MSP is worth choosing over the alternatives.
You’ve put the work into your team and your service. Now you’re spending sales calls explaining the difference, sending proposals and chasing a decision.
Turn what you do well into a reason to buy.
Together, we choose a client problem your service can solve and the companies most likely to care. We build the offer around it.
With your marketer, we turn that offer and your client results into messages, campaign plans and briefs, then test the response.
Here’s what that lets you do.
Know which prospects have a reason to switch.
Focus on companies with a problem worth addressing now, and a clear reason to change how their IT is managed.
Give buyers a reason to pay your rates.
Explain what the problem costs their business, what your service changes and where you’ve solved something similar.
Give your marketer more than a services list.
They can turn client problems and results into campaigns and content, without starting from the service stack every time.
Know what to improve before spending more.
Use replies, sales conversations and stalled proposals to decide whether to change the offer, message or follow-up.
Be chosen for the problem you solve.
The right prospects understand what makes your MSP worth choosing and why your price makes sense.
You have a stronger reason to win the business than being the cheapest quote.
Previous in-house and client work
Experience behind the work.
PathwayPort
Customer proof and outbound for PathwayPort.
Researched and wrote three customer stories, sharpened the insurance software company’s value messaging, and built and ran a LinkedIn outbound campaign.
Where is growth getting stuck?
Benchmark how your MSP attracts, wins and keeps clients. See where the gaps are and what deserves attention first.
Benchmark your growthA few questions before you start.
Is this right for our MSP?
This is for established MSPs with paying clients and a service they can stand behind, where winning new business is getting harder. You’re getting compared on price, proposals aren’t moving, or marketing brings too few opportunities worth pursuing.
How is this different from hiring a lead-generation agency?
We start by working out which clients to pursue, what problem gives them a reason to buy and why your team is worth choosing. Then we build the offer, message and campaign plan around that, and test the response.
Can you work with our existing marketer or agency?
Yes. Bojan provides direction, campaign plans, production briefs and reviews. Your marketer or agency creates the assets and runs the campaigns. Ongoing campaign management is available through a broader engagement.
What happens after the assessment?
You get a score, an explanation of the main weaknesses and a suggested first step. Where working together makes sense, you can book a conversation about the results.