Native Problem-Led Growth™ by Bojan Teshin
Stop guessing how to market.
Find the problem worth owning.
Problem-Led Growth™ makes a valuable customer problem the organising principle for who you target, what you offer, how you position and how you create demand, then validates those decisions through real buyer behaviour before you scale them.
Before another campaign, channel or hire
When targeting, offers and campaigns start from different assumptions, pipeline weakens and deals stall. Answer these questions before committing more budget.
The core mechanism
Connect customer evidence to the buyer, offer, message and next investment decision.
Start with what the product or service can genuinely deliver. Connect customer struggle, business impact and buying ownership to identify the problem that is valuable, urgent and credible for you to lead with.
Turn the problem into positioning, proof, campaign angles, sales language and a focused market test. Watch what qualified buyers do, where they hesitate and which assumptions fail.
Use buyer behaviour to choose what to increase, refine or stop. Carry the same problem through demand generation, sales and the customer experience so growth does not fragment as activity increases.
Who it helps
For SaaS, MSP and software services businesses with paying customers, delivery capability and growth that is getting harder or more expensive. You need access to customer evidence and capacity to act on the decisions.
How it differs
The method connects problem and buyer selection to the offer, positioning, proof, campaigns and sales. It can guide product-led, sales-led or marketing-led execution; the acquisition motion follows the buying situation.
The method in real work
These engagements predate the methodology’s name. They show its component decisions in practice, with the original role and team attribution retained.
Bojan led sales and marketing across customer targeting, offers, paid campaigns, landing pages and the sales process. APM grew revenue by 40%.
Customer interviews became three customer stories, clearer value messaging and outbound material the insurance software business could use in the market.
Core website copy, service messaging, customer cases and content connected engineering capability to the problems buyers brought to the business.
A Bureau Twentytwo website and SEO project made Treasure’s services easier to understand, with Bojan publicly credited as Head of Marketing.
FOUNDER PROJECT · STRATEGY + IMPLEMENTATION
From the customer problem and ICP to positioning, the buying system, offer and a working acquisition experience. Market validation comes next, followed by scaling what the evidence supports.
THE METHOD APPLIED
Explore two proposed strategies, from the buying problem to a practical first test.
Native Problem-Led Growth™
Native Problem-Led Growth™ is the framework I developed through DynamicNative, shortened to Problem-Led Growth™ on this site. It draws on 15+ years in marketing across technology and subscription businesses. I use it to connect customer evidence with commercial decisions and work in market.
Before you apply it
No. Positioning is one decision inside the method. The problem also guides ICP selection, the offer, proof, demand generation, sales language and the market tests used to decide what deserves investment.
No. It starts with what the business can already deliver and what customers already experience. The evidence may support the current direction, narrow it or show that a material change is needed.
Yes. The ICP includes observable fit conditions, exclusions and qualification signals. We identify who experiences a problem the offer can credibly solve, where the impact justifies the investment, and what needs to be in place for delivery to work. Accounts outside those conditions are excluded or qualified further. Industry and company size alone do not establish fit.
Evidence depends on the commercial decision. It may include qualified response, buyer progression, conversion, objections, acquisition economics and what real buyers do after they encounter the offer.
Yes. The method gives the team a shared customer, problem, offer, proof and test. Existing channels and capabilities can continue when the evidence supports them.
Apply Problem-Led Growth™
The assessment gives you a finding and a first check. For help with the work, compare engagement scopes and fees.
