For founders and CEOs of established B2B SaaS companies

More marketing. Still too few of the right customers.

Problem-Led Growth™ aligns marketing, sales, product and customer success around a valuable customer problem your product can credibly solve. Give your teams a shared foundation for whom to pursue, what to promise and how to help customers get value.

Benchmark your growth

With Bojan Teshin, founder of DynamicNative.15+ years in marketing across technology and subscription businesses. You work directly with me, alongside your GTM team, to turn customer understanding into clearer decisions, stronger offers and campaigns worth testing.

Previous SaaS and subscription work

Experience behind the work.

PathwayPort

Turning customer experience into a reason to buy.

Researched, interviewed and wrote three customer stories for the insurance SaaS business. Brought the customer problem and business value into homepage messaging, then built and ran LinkedIn outbound to take that message into the market.

Customer research. Positioning. Proof. Demand generation.

40%

Revenue growth at Autism Parenting Magazine.

Led sales and marketing across offers, paid acquisition, landing pages and the sales process during a period of 40% revenue growth, working alongside the company’s growth team.

More leads and more customers don’t always add up to better growth.

Marketing brings in leads sales won’t pursue. Deals need promises that stretch what your product delivers. Customers sign up, then struggle to get the value they expected.

Acquiring, winning and keeping that business takes more effort than it should.

“We’re spending too much time and money on the wrong customers.”

You’re funding the campaigns, building the team and pushing for progress.

It’s frustrating to see that investment go into customers who take so much work to win and still struggle to succeed with your product.

Build growth around a problem you can credibly solve.

We look at what your product delivers, why customers bought and where they get value. Together, we identify the problem and customers to focus on.

We work with your GTM team on the offer, messaging and campaign briefs, then use sales conversations and customer feedback to improve them.

Get your teams working toward the same customers.

Agree on which customers deserve the effort.
Marketing and sales agree on what a good lead looks like, which deals to pursue and which to turn down.
Make promises your product can deliver.
Sales can explain who the product is for, what it helps them achieve and where it won’t fit.
Give CS a clearer starting point.
CS knows what each customer bought to achieve, what was promised and what they need to do to get value.
Use successful customers to improve the next campaign.
Turn the reasons customers buy and stay into clearer targeting, stronger client stories and messages your team can test.

Attract better-fit customers. Win business you can deliver on. Give customers a reason to stay.

More of your time and budget goes toward customers who value what your product does well.

Where is growth getting stuck?

Benchmark how your business attracts, wins and keeps customers. See where the gaps are and what deserves attention first.

Benchmark your growth

Frequently asked questions.

Who is this for?

Established B2B SaaS companies with paying customers, evidence that their product delivers value and a team able to put the work into practice.

Can you work with our existing GTM team?

Yes. Bojan works alongside your team, bringing customer research, commercial direction, campaign plans and review. Sales, product and CS contribute where their experience informs the decisions.

What happens after the assessment?

You receive a score, an explanation of the main weaknesses and a suggested first step. Where working together makes sense, you can book a conversation about the results.