@font-face{font-family:Inter;src:url('/assets/inter-regular.woff') format('woff');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:Inter;src:url('/assets/inter-bold.woff') format('woff');font-weight:600 900;font-style:normal;font-display:swap}
:root{--paper:#f6f4ed;--white:#fff;--ink:#20231f;--muted:#62665d;--line:#d6d7cc;--orange:#ff663c;--orange-dark:#b43212;--sage:#dce4d6;--dark:#202c27;--max:1224px;--gutter:40px}
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@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
.keep-together{white-space:nowrap}
.hero h1{font-size:66px;line-height:1.07;letter-spacing:-.025em;text-wrap:balance;max-width:640px}
.hero-description strong{color:var(--ink);font-weight:700}
.final-cta h2{font-weight:700}
@media(max-width:1100px){.hero h1{font-size:56px}}
@media(max-width:850px){.hero h1{font-size:48px}}
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@media(max-width:360px){.hero h1{font-size:42px}.offer-panel h3{font-size:29px}}

/* Problem-Led Growth methodology page */
.approach-method-link{margin-top:32px;float:right}
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.plg-hero-art{height:570px;position:relative;overflow:hidden;border:1px solid #bcc8b8;background:#dfe8d9;border-radius:4px}
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.label-market{top:140px;left:38px;transform:rotate(-4deg)}.label-offer{top:150px;right:42px;transform:rotate(3deg)}.label-proof{bottom:111px;left:48px;transform:rotate(3deg)}.label-demand{bottom:126px;right:30px;transform:rotate(-4deg)}
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.plg-problem-grid article>span{font-size:9px;letter-spacing:.12em;font-weight:700;color:#64705f}.plg-problem-grid h3{font-size:26px;max-width:430px;margin:34px 0 15px}.plg-problem-grid p{font-size:13px;line-height:1.85;max-width:470px}
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.plg-fit{background:#f1dfd1;border-block:1px solid #ddc7b5}.plg-fit-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:105px}.plg-fit-lead{position:sticky;top:140px;align-self:start}.plg-fit-lead h2{font-size:clamp(44px,4vw,58px)}.plg-fit-lead>p:not(.eyebrow){font-size:15px;line-height:1.85;max-width:450px;margin-top:27px}.plg-sector-row{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}.plg-sector-row span{border:1px solid #bcae9f;padding:7px 11px;font-size:9px;font-weight:700;letter-spacing:.08em}
.plg-fit-list article{display:flex;gap:26px;padding:27px 0;border-top:1px solid #c6b6a7}.plg-fit-list article:last-child{border-bottom:1px solid #c6b6a7}.plg-fit-list article>span{font-size:9px;letter-spacing:.12em;color:#856d5e;padding-top:5px}.plg-fit-list h3{font-size:22px;margin-bottom:10px}.plg-fit-list p{font-size:13px;line-height:1.8;max-width:560px}
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.plg-evidence{background:var(--paper)}.plg-proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.plg-proof-grid article{border:1px solid #cbd0c4;background:#fffefb;padding:26px;display:flex;flex-direction:column;min-height:355px}.plg-proof-top{display:flex;justify-content:space-between;gap:15px;font-size:8px;letter-spacing:.1em;color:#6a7363}.plg-proof-top strong{font-size:8px;color:var(--ink)}.plg-proof-grid h3{font-size:25px;margin:52px 0 18px}.plg-proof-grid p{font-size:13px;line-height:1.85}.plg-proof-foot{font-size:9px;line-height:1.6;color:#687262;border-top:1px solid var(--line);padding-top:16px;margin-top:auto}.plg-work-link{float:right;margin-top:30px}
.plg-sprint-note{font-size:10px;line-height:1.7;color:#aebaab;border-top:1px solid #4a5e44;padding-top:20px;margin-top:22px}
.plg-assessment{background:#dfe8d8;border-bottom:1px solid #c4d0bb}.plg-assessment-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:100px;align-items:center}.plg-assessment h2{font-size:clamp(45px,4.5vw,65px)}.plg-assessment p:not(.eyebrow){font-size:15px;line-height:1.85;max-width:550px;margin:26px 0 29px}.plg-scorecard{background:var(--paper);border:1px solid #b8c5b0;padding:30px;box-shadow:12px 14px 0 #c0ceb9;transform:rotate(2deg)}.plg-scorecard>span{font-size:8px;letter-spacing:.13em;font-weight:700}.plg-scorecard>div{display:grid;grid-template-columns:1fr 95px;gap:18px;align-items:center;margin-top:21px}.plg-scorecard i{display:block;height:8px;background:linear-gradient(90deg,var(--orange) var(--score),#d9ddd3 var(--score));border-radius:10px}.plg-scorecard b{font-size:8px;letter-spacing:.11em}.plg-scorecard>strong{display:block;font-size:28px;line-height:1.15;letter-spacing:-.025em;margin-top:36px;padding-top:24px;border-top:1px solid var(--line)}
.plg-creator{background:#fffefb}.plg-authorship{padding-left:17px;border-left:2px solid var(--orange)}.plg-authorship strong{color:var(--ink)}
.plg-final-buttons{justify-content:center;margin-top:31px}.plg-final-buttons .button-light{background:transparent;border-color:#899684;color:var(--paper)}.plg-final-buttons .button-light:hover{background:#334139}

@media(max-width:1100px){.plg-hero-grid{gap:38px}.plg-hero h1{font-size:78px}.plg-hero-art{height:500px}.orbit-one{width:350px;height:350px}.plg-questions-section>.container,.plg-fit-grid,.plg-assessment-grid{gap:60px}.plg-question-list strong{font-size:23px}.plg-method .approach-card{min-height:515px}.plg-proof-grid h3{font-size:22px}}
@media(max-width:1000px){.method-page .menu-toggle{display:flex;align-items:center;gap:12px;font-size:11px;font-weight:700;border:1px solid #bfc6b8;border-radius:2px;background:none;padding:9px 11px}.method-page .menu-lines{width:15px;height:9px;display:block;border-block:1px solid currentColor}.method-page .main-nav{display:none;position:absolute;top:85px;left:0;right:0;background:var(--paper);padding:20px var(--gutter) 25px;border-bottom:1px solid var(--line);box-shadow:0 12px 20px #20231f0a;align-items:stretch;gap:0;font-size:14px}.method-page .main-nav.is-open{display:flex;flex-direction:column}.method-page .main-nav>a:not(.button){padding:13px 0}.method-page .main-nav .button{margin-top:12px}}
@media(max-width:850px){.method-page .main-nav{top:74px}.plg-hero-grid{grid-template-columns:1fr 1fr;gap:25px}.plg-hero h1{font-size:60px}.plg-hero-hook{font-size:25px}.plg-definition{font-size:14px}.plg-hero-art{height:440px}.orbit-one{width:310px;height:310px}.orbit-two{width:225px;height:225px}.plg-art-core{width:150px;height:150px}.plg-art-core strong{font-size:24px}.plg-questions-section>.container{gap:50px}.plg-questions-heading h2{font-size:41px}.plg-question-list strong{font-size:20px}.plg-fit-grid{gap:50px}.plg-comparison h3{font-size:20px}.plg-proof-grid{gap:14px}.plg-proof-grid article{padding:20px}.plg-proof-grid h3{font-size:20px}.plg-assessment-grid{gap:45px}}
@media(max-width:680px){.approach-method-link,.plg-work-link{float:none;margin-top:27px}.plg-hero{padding-top:48px}.plg-hero-grid{display:flex;flex-direction:column;gap:42px}.plg-hero h1{font-size:69px}.plg-hero-hook{font-size:26px}.plg-definition{font-size:15px}.plg-hero-art{height:460px;width:100%}.plg-credit-strip{align-items:flex-start;flex-direction:column;gap:13px;margin-top:42px}.plg-problem-grid,.plg-comparison{grid-template-columns:1fr}.plg-problem-grid article{min-height:0;padding:26px 24px}.plg-problem-grid h3{margin-top:24px;font-size:25px}.plg-impact{grid-template-columns:45px 1fr;gap:18px}.plg-impact-mark{font-size:46px}.plg-impact p{font-size:16px}.plg-questions-section>.container,.plg-fit-grid,.plg-assessment-grid{display:block}.plg-questions-heading,.plg-fit-lead{position:static}.plg-question-list{margin-top:38px}.plg-question-list strong{font-size:23px}.plg-method .approach-card{min-height:0}.plg-principle{grid-template-columns:1fr;gap:17px;padding:25px}.plg-principle p{font-size:17px}.plg-fit-list{margin-top:37px}.plg-comparison article{padding:27px 25px}.plg-comparison h3{font-size:24px}.plg-proof-grid{grid-template-columns:1fr;gap:17px}.plg-proof-grid article{min-height:320px;padding:25px}.plg-proof-grid h3{font-size:26px;margin-top:42px}.plg-scorecard{margin-top:45px;transform:none;box-shadow:8px 9px 0 #c0ceb9}.plg-final-buttons{align-items:stretch!important}.plg-final-buttons .button{width:100%}}
@media(max-width:360px){.plg-hero h1{font-size:60px}.plg-hero-art{height:420px}.orbit-one{width:285px;height:285px}.orbit-two{width:205px;height:205px}.plg-art-core{width:140px;height:140px}.plg-art-label{padding:7px 9px;font-size:7px}.label-market{left:20px}.label-offer{right:22px}.label-proof{left:25px}.label-demand{right:17px}}

/* Comfortable spacing without changing the DynamicNative type system. */
h1,h2,h3{word-spacing:.025em}em{word-spacing:.035em}

/* Keep the method name within its column as text spacing opens up. */
.plg-hero h1{line-height:1.02}
@media(min-width:851px) and (max-width:1100px){.plg-hero h1{font-size:clamp(58px,7.1vw,78px)}}
@media(min-width:681px) and (max-width:850px){.plg-hero h1{font-size:clamp(44px,6.7vw,60px)}}
@media(max-width:680px){.plg-hero h1{font-size:clamp(42px,10.5vw,69px)}}
@media(max-width:360px){.header-inner{gap:12px}.header-inner .brand{font-size:20px}.menu-toggle{gap:9px;padding-inline:9px}}
@media(min-width:681px) and (max-width:900px){.header-inner{min-height:74px}.menu-toggle{display:flex;align-items:center;gap:12px;font-size:11px;font-weight:700;border:1px solid #bfc6b8;border-radius:2px;background:none;padding:9px 11px}.menu-lines{width:15px;height:9px;display:block;border-block:1px solid currentColor}.main-nav{display:none;position:absolute;top:74px;left:0;right:0;background:var(--paper);padding:20px var(--gutter) 25px;border-bottom:1px solid var(--line);box-shadow:0 12px 20px #20231f0a;align-items:stretch;gap:0;font-size:14px}.main-nav.is-open{display:flex;flex-direction:column}.main-nav>a:not(.button){padding:13px 0}.main-nav .button{margin-top:12px}}
.proof-strip{padding:30px 0;background:#e6ebdf;border-bottom:1px solid var(--line)}
.proof-strip-inner{display:flex;align-items:center;gap:40px}.proof-strip-inner>strong{font-size:46px;line-height:1.05;letter-spacing:-.025em;flex-shrink:0}.proof-strip-inner>strong>span{display:block;margin-top:7px;font-size:11px;letter-spacing:0;line-height:1.5}.proof-strip-inner>p{max-width:560px;font-size:14px}.proof-strip-inner>.text-link{margin-left:auto;flex-shrink:0}
.guide-portrait{margin:0;background:#e6ebdf;border:1px solid var(--line);border-radius:4px;overflow:hidden;max-width:460px}.guide-portrait img{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:cover}.guide-portrait>span{display:block;padding:16px 20px;font-size:11px;font-weight:700}
.offer-panel-description .offer-fee{display:block;margin-top:18px;color:var(--ink);font-size:13px;line-height:1.65}
.sprint-hero{padding-top:75px}.sprint-hero-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:65px;align-items:center}.sprint-hero h1{font-size:clamp(49px,5.5vw,78px);line-height:1.06}.sprint-hero h1 em{display:block}.sprint-dek{font-size:18px;line-height:1.75;margin:26px 0;max-width:570px}.sprint-note{margin-top:22px}.sprint-summary{padding:36px;background:#e6ebdf;border:1px solid #bdc9b9;border-radius:4px}.sprint-summary h2{font-size:35px;line-height:1.18;margin-top:23px}.sprint-summary dl{margin:28px 0 20px}.sprint-summary dl>div{padding:15px 0;border-top:1px solid #c7d0c1;display:grid;grid-template-columns:1fr 1.2fr;gap:20px}.sprint-summary dt{font-size:11px}.sprint-summary dd{margin:0;font-size:14px;font-weight:700;line-height:1.5}.sprint-summary>p:last-child{font-size:11px;line-height:1.8}
.sprint-fit,.sprint-process{background:#eeeee5}.sprint-two-column{display:grid;grid-template-columns:1fr 1fr;gap:80px}.sprint-two-column h2{font-size:45px}.sprint-body{padding-top:10px}.sprint-body p+p{margin-top:18px}.sprint-output-grid{display:grid;grid-template-columns:1fr 1fr;gap:35px 60px}.sprint-output-grid article{border-top:1px solid var(--line);padding-top:24px}.sprint-output-grid h3{margin:17px 0 14px;font-size:28px}.sprint-output-grid p{font-size:15px;max-width:490px}.sprint-steps{padding:0;list-style:none;margin:0}.sprint-steps li{display:grid;grid-template-columns:70px 1fr;gap:30px;padding:28px 0;border-top:1px solid var(--line)}.sprint-steps li>span{font-size:13px;font-weight:700}.sprint-steps h3{font-size:28px;margin-bottom:13px}.sprint-steps p{max-width:820px;font-size:15px}
@media(max-width:1000px){.sprint-hero-grid{gap:30px}.sprint-summary{padding:27px}.sprint-summary h2{font-size:30px}.sprint-two-column{gap:40px}.sprint-two-column h2{font-size:38px}.proof-strip-inner{gap:25px}.proof-strip-inner>p{font-size:12px}}
@media(max-width:680px){.proof-strip-inner{display:grid;grid-template-columns:1fr;gap:18px}.proof-strip-inner>strong{font-size:40px}.proof-strip-inner>p{font-size:14px}.proof-strip-inner>.text-link{margin:0;justify-self:start}.guide-portrait{width:100%;max-width:430px}.sprint-hero{padding-top:46px}.sprint-hero-grid,.sprint-two-column{grid-template-columns:1fr;gap:35px}.sprint-hero h1{font-size:clamp(45px,11.8vw,66px)}.sprint-dek{font-size:16px}.sprint-summary{padding:25px 22px}.sprint-summary h2{font-size:31px}.sprint-summary dl>div{gap:15px}.sprint-summary dd{font-size:13px}.sprint-two-column h2{font-size:38px}.sprint-body{padding:0}.sprint-output-grid{grid-template-columns:1fr;gap:29px}.sprint-output-grid h3,.sprint-steps h3{font-size:26px}.sprint-steps li{grid-template-columns:27px 1fr;gap:15px}.sprint-steps p{font-size:14px}}

/* Four delivered cases, led by APM. */
.work-grid-four,.plg-proof-grid-four{grid-template-columns:repeat(2,minmax(0,1fr))}
.apm-art{background:#dce7d5;color:#2d4330}
.apm-result{position:absolute;left:24px;bottom:35px;display:grid;gap:5px}
.apm-result strong{font-size:92px;line-height:1;letter-spacing:-.04em}
.apm-result>span{font-size:17px;line-height:1.4;letter-spacing:0}
@media(max-width:850px){.apm-result strong{font-size:76px}.apm-result{left:20px;bottom:25px}}
@media(max-width:680px){.work-grid-four,.plg-proof-grid-four{grid-template-columns:minmax(0,1fr)}.apm-result{left:25px;bottom:35px}.apm-result strong{font-size:92px}}

/* Engagement scopes and a shareable case study. */
.engagement-hero{padding-top:76px;border-bottom:1px solid var(--line)}
.engagement-hero-grid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:76px;align-items:start}
.engagement-hero h1{font-size:clamp(44px,4.8vw,68px);line-height:1.08;letter-spacing:-.025em}
.engagement-dek{font-size:18px;line-height:1.75;margin:26px 0 28px;max-width:620px}
.engagement-hero .small-note{margin-top:23px}
.engagement-summary{background:#e6ecdf;border:1px solid #c4cdbb;padding:29px}
.engagement-summary>a{display:grid;gap:8px;padding:23px 0;border-bottom:1px solid #c5cebd}
.engagement-summary>a:last-child{border-bottom:0;padding-bottom:2px}
.engagement-summary>a>span{font-size:9px;letter-spacing:.08em;font-weight:700}
.engagement-summary strong{font-size:22px;line-height:1.25;letter-spacing:-.02em}
.engagement-summary small{font-size:12px;color:#626c5b}
.engagement-options{background:#fffefb}
.engagement-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;align-items:stretch}
.engagement-card{min-width:0;border:1px solid var(--line);padding:28px;display:flex;flex-direction:column;background:var(--paper);scroll-margin-top:110px}
.engagement-card-core{background:#e7eddf;border-color:#aab99e}
.engagement-card h3{font-size:27px;line-height:1.18;margin:24px 0 15px}
.engagement-format{font-size:12px!important;font-weight:700;color:var(--ink);margin-bottom:20px}
.engagement-card p{font-size:14px;line-height:1.75}
.engagement-card h4{font-size:13px;line-height:1.5;margin:22px 0 8px}
.engagement-card ul{padding-left:18px;margin:0 0 25px;font-size:13px;line-height:1.8;color:var(--muted)}
.engagement-card li+li{margin-top:10px}
.engagement-result{border-top:1px solid #bfc7b6;padding:20px 0;margin-top:auto}
.engagement-result>span{font-size:9px;letter-spacing:.09em;font-weight:700}
.engagement-result p{margin-top:10px;color:var(--ink)}
.engagement-card>.text-link{align-self:flex-start;font-size:12px}
.engagement-card>.small-note{font-size:11px;margin-top:18px}
.engagement-process{background:#e9ece2;border-block:1px solid var(--line)}
.engagement-process-grid,.fee-notes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px}
.engagement-process-grid h3{font-size:23px;line-height:1.25;margin:25px 0 17px}
.engagement-process-grid p,.fee-notes p{font-size:14px;line-height:1.8}
.commercial-table-wrap{max-width:100%;overflow-x:auto;overscroll-behavior-x:contain;border-top:1px solid #aab49f}
.commercial-table{border-collapse:collapse;width:100%;min-width:650px;font-size:14px;text-align:left}
.commercial-table caption{caption-side:bottom;text-align:left;font-size:11px;line-height:1.7;color:var(--muted);padding-top:16px}
.commercial-table th,.commercial-table td{vertical-align:top;padding:22px 22px 22px 0;border-bottom:1px solid var(--line);line-height:1.75}
.commercial-table thead th{font-size:11px;letter-spacing:.04em}
.commercial-table th:first-child{width:24%;color:var(--ink)}
.commercial-table td{color:var(--muted);width:38%}
.engagement-fees{background:#fffefb;border-block:1px solid var(--line)}
.fee-table th:first-child{width:29%}.fee-table td:nth-child(2){width:23%}.fee-table td:last-child{width:48%}
.fee-notes{margin-top:45px}
.fee-notes h3{font-size:22px;line-height:1.3;margin-bottom:16px}
.engagement-proof{background:#e4ebdc}
.engagement-proof-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:90px;align-items:center}
.engagement-proof p{font-size:15px;line-height:1.8;margin-top:24px}
.engagement-proof .text-link{margin-top:24px}
.engagement-proof-note{border-left:1px solid #afbea4;padding-left:42px}
.engagement-proof-note .mini-label{font-size:10px;color:var(--ink);margin:0}
.engagement-mini-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}
.engagement-mini-grid article{display:flex;flex-direction:column;min-width:0;padding:27px;border:1px solid #62745e}
.engagement-mini-grid article:nth-child(2){background:#34472f}
.engagement-mini-grid .mini-label{color:#c6d2bd;font-size:9px;line-height:1.7}
.engagement-mini-grid h3{font-size:25px;line-height:1.22;margin:25px 0 19px}
.engagement-mini-grid p:not(.mini-label){font-size:14px;line-height:1.8;color:#c1ccb9;margin-bottom:25px}
.engagement-mini-grid .text-link{align-self:flex-start;margin-top:auto;font-size:12px}
.offer-section .section-intro{color:#c4cfbd}
.engagement-compare{margin-top:31px}
.team-support-section{border-bottom:1px solid var(--line)}
.team-support-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px}
.team-support-grid h3{font-size:24px;margin-bottom:18px}
.team-support-grid p{font-size:15px;line-height:1.85}
.team-support-section .text-link{margin-top:27px}
.case-page-hero{background:#e4ebdc;border-bottom:1px solid #bac7b1;padding-top:45px}
.case-page-hero .eyebrow{margin-top:43px}
.case-page-hero h1{font-size:clamp(48px,6vw,84px);max-width:900px}
.case-page-dek{font-size:22px;line-height:1.65;max-width:790px;margin-top:27px}
.case-page-credit{font-size:12px;line-height:1.8;max-width:760px;margin-top:25px}
.case-context{display:grid;grid-template-columns:1fr 1fr;gap:35px;padding-top:30px;border-top:1px solid #becab5;margin-top:40px;font-size:13px;line-height:1.8}
.case-context b{display:block;font-size:10px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:8px}
.case-story-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.4fr);gap:90px;padding-block:80px 100px;align-items:start}
.case-story-section+.case-story-section{margin-top:47px}
.case-story-section h2{font-size:32px;line-height:1.2;letter-spacing:-.02em;margin-bottom:23px}
.case-story-section p{font-size:16px;line-height:1.9;margin-top:18px}
.case-page-aside{padding:25px;background:#eeeee5;border:1px solid var(--line);position:sticky;top:120px}
.case-page-aside h2{font-size:26px;line-height:1.25;margin:25px 0 19px}
.case-page-aside p:not(.mini-label){font-size:13px;line-height:1.85}
.case-page-aside .text-link{font-size:12px;margin-top:24px}
.case-story>.case-evidence{font-size:12px;line-height:1.8;border-top:1px solid var(--line);padding-top:23px;margin-top:40px}
.case-story .case-links{display:flex;flex-wrap:wrap;gap:24px;margin-top:25px}
@media(max-width:1100px){.engagement-hero-grid{gap:38px}.engagement-grid{gap:14px}.engagement-card{padding:22px}.engagement-card h3{font-size:24px}.engagement-mini-grid article{padding:22px}.engagement-mini-grid h3{font-size:23px}.case-story-layout{gap:45px}}
@media(max-width:900px){.engagement-hero-grid{grid-template-columns:1fr;gap:38px}.engagement-summary{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.engagement-summary>.mini-label{grid-column:1/-1}.engagement-summary>a{padding:10px 0;border:0}.engagement-summary strong{font-size:18px}.engagement-grid{grid-template-columns:1fr;gap:25px}.engagement-card h3 br{display:none}.engagement-card h3{font-size:30px}.engagement-card ul{font-size:14px}.engagement-card h4{font-size:14px}.engagement-proof-grid{gap:40px}.case-story-layout{grid-template-columns:1fr}.case-page-aside{position:static}.case-page-aside h2{max-width:470px}.case-page-aside p{max-width:600px}}
@media(max-width:680px){.engagement-hero{padding-top:44px}.engagement-hero h1{font-size:40px;line-height:1.14}.engagement-dek{font-size:16px}.engagement-summary{grid-template-columns:1fr;padding:25px;gap:10px}.engagement-summary>a{border-bottom:1px solid #c5cebd;padding:17px 0}.engagement-summary>a:last-child{border:0}.engagement-summary strong{font-size:22px}.engagement-card{padding:26px}.engagement-card h3{font-size:28px}.engagement-process-grid,.fee-notes,.engagement-proof-grid,.team-support-grid,.engagement-mini-grid,.case-context{grid-template-columns:1fr;gap:30px}.engagement-proof-note{border-left:0;border-top:1px solid #afbea4;padding:30px 0 0}.engagement-mini-grid h3{font-size:28px}.engagement-mini-grid article{padding:27px}.engagement-mini-grid h3 br{display:none}.commercial-table{min-width:600px}.commercial-table caption{max-width:calc(100vw - 44px)}.case-page-hero h1{font-size:48px;line-height:1.12}.case-page-dek{font-size:19px}.case-story-layout{padding-block:50px 60px;gap:40px}.case-story-section h2{font-size:28px}.case-story-section p{font-size:15px}.case-page-credit{font-size:11px}.case-page-hero .eyebrow{font-size:9px}.case-context{font-size:12px;gap:20px}}
@media(max-width:360px){.engagement-hero h1{font-size:35px}.engagement-card{padding:22px}.engagement-card h3{font-size:25px}.case-page-hero h1{font-size:43px}}

/* Keep the mobile homepage promise compact, with each outcome intact. */
@media(max-width:680px){
  .hero .homepage-headline{font-size:clamp(32px,10vw,42px);line-height:1.08;text-wrap:wrap}
  .homepage-headline .hero-outcomes{display:block}
  .homepage-headline .hero-outcomes>span{display:block;white-space:nowrap}
}

/* Separate engagement fees from campaign and production budgets. */
.engagement-hero-grid{row-gap:30px}
.cost-boundary{grid-column:1/-1;border:1px solid #c8cdbf;border-left:3px solid var(--orange);background:#eeeee5;padding:18px 22px;font-size:13px;line-height:1.8;color:var(--ink)}
.engagement-exclusions{margin-top:25px;max-width:900px;font-size:12px;line-height:1.8;color:#c4cfbd}

/* Early proof stays in the homepage flow; detailed work uses the shared modal. */
.hero-commercial-proof{padding-bottom:32px}
.hero-commercial-proof p{max-width:930px;font-size:15px;line-height:1.8}
.hero-commercial-proof strong{color:var(--ink)}
.apm-art .mini-paper{box-shadow:9px 11px 0 #b8c9ae}
.private-draft-note{background:#f3dfce;border:1px solid #d7b99e;padding:16px 20px;font-size:13px;line-height:1.8;color:#593b28;margin-bottom:25px}
@media(max-width:680px){.hero-commercial-proof{padding-bottom:28px}.hero-commercial-proof p{font-size:14px}}

/* Keep fit boundaries visible in the page flow, with practical delivery requirements. */
.fit-boundary{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:56px;margin-top:42px;padding-top:32px;border-top:1px solid var(--line)}
.fit-boundary>div{min-width:0}
.fit-boundary .eyebrow{font-size:10px;margin-bottom:17px}
.fit-boundary h3{font-size:25px;line-height:1.25;letter-spacing:-.02em;margin-bottom:20px}
.fit-list{padding-left:18px;margin:0;font-size:14px;line-height:1.8;color:var(--muted)}
.fit-list li+li{margin-top:12px}
.fit-list strong{color:var(--ink)}
.fit-note{max-width:980px;font-size:12px;line-height:1.85;color:var(--muted);margin-top:22px}
.engagement-fit{padding-block:55px;background:#eeeee5;border-bottom:1px solid var(--line)}
.engagement-fit .section-heading{margin-bottom:30px}
.fit-boundary-full{margin-top:0;padding-top:0;border-top:0}
@media(max-width:680px){.fit-boundary{grid-template-columns:1fr;gap:28px;margin-top:30px;padding-top:25px}.fit-boundary h3{font-size:23px;margin-bottom:15px}.fit-list{font-size:13px}.fit-note{font-size:12px}.engagement-fit{padding-block:40px}.fit-boundary-full{margin-top:0;padding-top:0}}

/* Lead the offers with the buyer's desired change, followed by the service and fee structure. */
.engagement-card h3.engagement-outcome,.engagement-mini-grid h3.engagement-outcome{font-size:24px;line-height:1.25;text-wrap:pretty}
.engagement-card h3.engagement-outcome,.engagement-mini-grid h3.engagement-outcome{margin-top:0}
.engagement-card p.engagement-service,.engagement-mini-grid p.engagement-service,.engagement-summary strong,.plg-sprint .deliverables strong{display:block;align-self:flex-start;max-width:100%;padding:0;background:none;color:#a63c23;font-size:12px;line-height:1.6;font-weight:700;letter-spacing:.05em;text-transform:uppercase;margin:0 0 14px}
.engagement-mini-grid p.engagement-service,.plg-sprint .deliverables strong{color:#ffad8d}
.engagement-mini-grid p.engagement-format{font-size:11px;line-height:1.7;color:#c4cfbd;margin:0 0 20px}
.engagement-summary strong{margin-bottom:8px}
.engagement-card ul{list-style:none;padding-left:0}
.plg-sprint .deliverables li{grid-template-columns:minmax(0,1fr);list-style:none}

/* The engagement page supports a short buying decision; detailed scopes live in the PDF. */
.engagement-hero-simple{padding-block:55px 38px}
.engagement-hero-simple h1{font-size:clamp(42px,5vw,64px);line-height:1.1;letter-spacing:-.035em}
.engagement-hero-simple .engagement-dek{max-width:760px;font-size:20px;line-height:1.65;margin-top:24px}
.engagement-byline{font-size:12px;color:var(--muted);margin-top:20px}
.engagement-fit-brief{max-width:970px;border-top:1px solid var(--line);padding-top:23px;margin-top:26px;font-size:13px;line-height:1.85;color:var(--muted)}
.engagement-fit-brief strong{color:var(--ink)}
.engagement-options-simple{padding-block:0 48px}
.engagement-options-simple .engagement-card{padding:27px}
.engagement-options-simple h2.engagement-outcome{font-size:25px;line-height:1.25;letter-spacing:-.025em;margin:0 0 20px;text-wrap:pretty}
.engagement-options-simple .engagement-format{margin-bottom:19px;font-size:12px}
.engagement-options-simple .engagement-card>p:not(.engagement-service):not(.engagement-format):not(.engagement-decision){font-size:14px;line-height:1.8}
.engagement-options-simple .engagement-card>p.engagement-decision{padding-top:18px;margin-top:auto;font-size:12px;line-height:1.8;color:var(--muted)}
.engagement-terms-simple{padding-block:37px 45px;border-top:1px solid var(--line)}
.engagement-terms-grid{display:grid;grid-template-columns:1fr 1fr;gap:65px}
.engagement-terms-grid h2{font-size:25px;line-height:1.3;letter-spacing:-.02em;margin-bottom:18px}
.engagement-terms-grid p{font-size:14px;line-height:1.85}
.engagement-terms-grid p+p{margin-top:16px}
.engagement-final-simple{padding-block:55px 65px}
.engagement-final-simple h2{font-size:clamp(32px,4vw,48px)}
.engagement-final-simple p:not(.eyebrow){max-width:690px;font-size:16px;line-height:1.75;margin-top:20px}
.engagement-scope-download{display:block;width:fit-content;margin:23px auto 0;font-size:13px;line-height:1.7;text-decoration:underline;text-underline-offset:4px}
@media(max-width:900px){.engagement-options-simple h2.engagement-outcome{max-width:650px}.engagement-terms-grid{gap:35px}}
@media(max-width:680px){.engagement-hero-simple{padding-block:38px 30px}.engagement-hero-simple .engagement-dek{font-size:17px}.engagement-fit-brief{font-size:12px}.engagement-options-simple{padding-bottom:30px}.engagement-options-simple .engagement-grid{gap:18px}.engagement-options-simple .engagement-card{padding:25px}.engagement-options-simple h2.engagement-outcome{font-size:24px}.engagement-terms-grid{grid-template-columns:1fr;gap:30px}.engagement-terms-simple{padding-block:30px}.engagement-final-simple{padding-block:40px 45px}.engagement-final-simple p:not(.eyebrow){font-size:15px}.engagement-scope-download{font-size:12px;max-width:280px}}

/* Shorter marketing pages. FAQ sections retain their existing styles. */
.homepage-clean .approach-section,.homepage-clean .work-section,.homepage-clean .offer-section{padding-block:80px}
.homepage-guide-brief{display:grid;grid-template-columns:96px minmax(0,1fr);align-items:center;gap:25px;max-width:780px;border-top:1px solid var(--line);padding-top:27px;margin-top:32px}
.homepage-guide-brief img{display:block;width:96px;height:96px;object-fit:cover;border:1px solid var(--line);border-radius:3px}
.homepage-guide-brief strong{display:block;font-size:13px;line-height:1.6}
.homepage-guide-brief p{font-size:14px;line-height:1.8;margin-top:8px}
.homepage-clean .engagement-mini-grid p.engagement-format{font-size:13px!important;line-height:1.7;color:var(--paper);margin-bottom:18px}
.engagement-options-simple .engagement-card p.engagement-format{font-size:15px!important;line-height:1.65}
.engagement-total{display:inline-block;margin-top:5px;font-size:12px;line-height:1.6;font-weight:400;color:var(--muted)}
.method-clean .plg-hero{padding-bottom:72px}
.method-clean .plg-questions-section,.method-clean .plg-method,.method-clean .plg-evidence{padding-block:80px}
.plg-context-brief{padding-block:65px;background:#eeeee5;border-block:1px solid var(--line)}
.plg-context-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px}
.plg-context-grid h2{font-size:32px;line-height:1.2;margin-bottom:22px}
.plg-context-grid p:not(.eyebrow){max-width:520px;font-size:15px;line-height:1.85}
.plg-creator-brief{padding-block:55px}
.plg-creator-row{display:grid;grid-template-columns:144px minmax(0,1fr);align-items:center;gap:35px;max-width:900px}
.plg-creator-row>img{width:144px;height:144px;object-fit:cover;border:1px solid var(--line);border-radius:3px}
.plg-creator-row .eyebrow{margin-bottom:14px}
.plg-creator-row h2{font-size:34px;line-height:1.2}
.plg-creator-row p:not(.eyebrow){font-size:15px;line-height:1.85;margin-top:20px;max-width:650px}
.plg-final-brief{padding-block:65px}
.plg-final-brief h2{font-size:clamp(38px,4.5vw,60px)}
.plg-resource-links{display:flex;flex-wrap:wrap;justify-content:center;gap:10px 20px;max-width:760px;margin:35px auto 0;padding-top:25px;border-top:1px solid #62745e;font-size:12px;line-height:1.8;color:#c4cfbd}
.plg-resource-links a{color:var(--paper);text-decoration:underline;text-underline-offset:4px}
@media(max-width:900px){.plg-context-grid{gap:35px}.plg-creator-row{gap:26px}}
@media(max-width:680px){.homepage-clean .approach-section,.homepage-clean .work-section,.homepage-clean .offer-section{padding-block:55px}.homepage-guide-brief{grid-template-columns:80px minmax(0,1fr);gap:18px;align-items:start}.homepage-guide-brief img{width:80px;height:80px}.homepage-guide-brief p{font-size:13px}.method-clean .plg-hero{padding-bottom:48px}.method-clean .plg-questions-section,.method-clean .plg-method,.method-clean .plg-evidence{padding-block:55px}.plg-context-brief{padding-block:45px}.plg-context-grid{grid-template-columns:1fr;gap:35px}.plg-context-grid h2{font-size:29px}.plg-context-grid p:not(.eyebrow){font-size:14px}.plg-creator-brief{padding-block:45px}.plg-creator-row{grid-template-columns:96px minmax(0,1fr);gap:20px}.plg-creator-row>img{width:96px;height:96px}.plg-creator-row h2{font-size:25px}.plg-creator-row p:not(.eyebrow){font-size:13px;margin-top:15px}.plg-creator-row .eyebrow{font-size:9px}.plg-final-brief{padding-block:50px}.plg-resource-links{gap:10px 16px}}
@media(max-width:420px){.plg-creator-row{grid-template-columns:1fr}.plg-creator-row>img{width:96px;height:96px}}

/* Public professional profile; existing page and FAQ layouts stay unchanged. */
.person-link{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:4px}
.profile-hero{padding-block:35px 70px}
.profile-breadcrumbs{display:flex;flex-wrap:wrap;gap:12px;font-size:12px;color:var(--muted);margin-bottom:45px}
.profile-breadcrumbs a{text-decoration:underline;text-underline-offset:3px}
.profile-hero-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(240px,.6fr);gap:70px;align-items:start}
.profile-hero h1{font-size:clamp(48px,5.8vw,76px);line-height:1.06}
.profile-hero .profile-lead{font-size:23px;line-height:1.5;color:var(--ink);margin-top:28px;max-width:700px}
.profile-hero p:not(.eyebrow):not(.profile-lead){font-size:15px;line-height:1.85;margin-top:20px;max-width:680px}
.profile-hero p.profile-name-note{font-size:12px!important}
.profile-hero .text-link{margin-top:23px}
.profile-portrait{display:block;width:100%;max-width:330px;height:auto;aspect-ratio:1;object-fit:cover;border:1px solid var(--line);border-radius:3px}
.profile-approach{padding-block:65px;background:#eeeee5;border-block:1px solid var(--line)}
.profile-copy-grid{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:85px}
.profile-copy-grid h2{font-size:36px;line-height:1.16;max-width:450px}
.profile-copy-grid p{font-size:15px;line-height:1.85}
.profile-copy-grid p+p{margin-top:20px}
.profile-copy-grid .text-link{margin-top:25px}
.profile-experience{padding-block:70px}
.profile-roles{list-style:none;margin:0;padding:0}
.profile-roles li+li{border-top:1px solid var(--line);padding-top:27px;margin-top:27px}
.profile-roles h3{font-size:21px;line-height:1.35;letter-spacing:-.02em}
.profile-roles p.profile-role-date{font-size:12px;margin:9px 0 12px;color:var(--ink)}
.profile-roles p{font-size:14px}
.profile-education{border-top:1px solid var(--line);padding-top:25px;margin-top:30px;font-size:13px!important}
.profile-final{padding-block:60px}
.profile-final h2{font-size:clamp(36px,4.5vw,60px)}
@media(max-width:900px){.profile-hero-grid{gap:35px;grid-template-columns:minmax(0,1fr) 240px}.profile-copy-grid{gap:45px}.profile-hero .profile-lead{font-size:21px}}
@media(max-width:680px){.profile-hero{padding-block:28px 45px}.profile-breadcrumbs{margin-bottom:30px}.profile-hero-grid{grid-template-columns:1fr;gap:32px}.profile-hero h1{font-size:46px}.profile-hero .profile-lead{font-size:21px}.profile-hero p:not(.eyebrow):not(.profile-lead){font-size:14px}.profile-portrait{max-width:240px}.profile-copy-grid{grid-template-columns:1fr;gap:28px}.profile-copy-grid h2{font-size:30px}.profile-copy-grid p{font-size:14px}.profile-approach,.profile-experience{padding-block:45px}.profile-roles h3{font-size:20px}.profile-final{padding-block:45px}}

/* The complete logo is outlined SVG; no device-font glyphs are used. */
.brand-logo{display:block;width:auto;height:1.18em;max-width:none;flex:none}

/* Long-form thesis and profile titles share the site's existing type scale. */
.engagement-hero-simple .engagement-thesis{max-width:1120px;text-wrap:balance}
.profile-hero .profile-title{max-width:1120px;margin-bottom:38px;font-size:clamp(38px,5vw,68px);line-height:1.08;text-wrap:balance}
.profile-hero-grid .profile-lead{margin-top:0}
@media(max-width:680px){.engagement-hero-simple .engagement-thesis{font-size:clamp(34px,9vw,42px);line-height:1.12}.profile-hero .profile-title{font-size:clamp(32px,8.5vw,42px);line-height:1.12;margin-bottom:30px}}

/* Connect the service thesis to the decision, the work and relevant evidence. */
.engagement-hero-actions{margin-top:28px}
.engagement-situations,.engagement-method,.engagement-evidence{padding-block:64px}
.engagement-situations h2,.engagement-method h2,.engagement-options-heading h2,.engagement-evidence h2{font-size:clamp(30px,3.2vw,44px);line-height:1.15;max-width:760px;text-wrap:pretty}
.engagement-situation-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:34px;list-style:none;margin:36px 0 0;padding:0}
.engagement-situation-list li{border-top:1px solid var(--line);padding-top:20px}
.engagement-situation-list strong{display:block;font-size:18px;line-height:1.4;letter-spacing:-.02em}
.engagement-situation-list span{display:block;font-size:14px;line-height:1.8;color:var(--muted);margin-top:12px}
.engagement-method{background:var(--sage);border-block:1px solid #c4cebc}
.engagement-method-layout{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:80px;align-items:start}
.engagement-method-principle{font-size:16px;line-height:1.75;color:var(--ink);margin:24px 0 20px;max-width:370px}
.engagement-method-steps{list-style:none;padding:0;margin:0;border-top:1px solid #aebca6}
.engagement-method-steps li{display:grid;grid-template-columns:100px minmax(0,1fr);gap:22px;padding:25px 0;border-bottom:1px solid #aebca6}
.engagement-method-steps .mini-label{padding-top:5px}
.engagement-method-steps h3{font-size:21px;line-height:1.3;margin-bottom:10px}
.engagement-method-steps p{font-size:14px;line-height:1.8}
.engagement-options-detailed{padding-block:64px}
.engagement-options-heading{margin-bottom:34px}
.engagement-options-heading>p:not(.eyebrow){max-width:660px;font-size:16px;line-height:1.75;margin-top:20px}
.engagement-options-detailed .engagement-card h3.engagement-outcome{font-size:25px;line-height:1.25;letter-spacing:-.025em;margin:0 0 20px;text-wrap:pretty}
.engagement-options-detailed .engagement-service{min-height:39px}
.engagement-output{border-top:1px solid #bbc5b4;padding-top:20px;margin-top:22px}
.engagement-output>span{font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.engagement-card .engagement-output h4{font-size:18px;line-height:1.4;letter-spacing:-.02em;margin:10px 0}
.engagement-output p{font-size:13px;line-height:1.8}
.engagement-options-detailed .engagement-decision{border-top:1px solid var(--line);margin-top:22px!important;padding-top:18px}
.engagement-evidence{background:var(--sage)}
.engagement-evidence-heading{display:flex;justify-content:space-between;align-items:end;gap:35px;margin-bottom:36px}
.engagement-evidence-heading .text-link{flex-shrink:0}
.engagement-evidence-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px}
.engagement-evidence-grid article{border-top:1px solid #aebca6;padding-top:22px}
.engagement-evidence-grid .mini-label{color:var(--ink)}
.engagement-evidence-grid h3{font-size:25px;line-height:1.3;margin:18px 0 14px;max-width:440px}
.engagement-evidence-grid p:not(.mini-label){font-size:14px;line-height:1.8;max-width:510px}
.engagement-evidence-credit{font-size:11px;line-height:1.8;margin-top:30px;max-width:800px}
@media(max-width:1000px){.engagement-method-layout{gap:40px}.engagement-method-steps li{grid-template-columns:1fr;gap:12px}.engagement-evidence-heading{align-items:start;flex-direction:column;gap:20px}}
@media(max-width:680px){.engagement-situations,.engagement-method,.engagement-options-detailed,.engagement-evidence{padding-block:40px}.engagement-hero-actions{align-items:flex-start;gap:18px}.engagement-situation-list,.engagement-method-layout,.engagement-evidence-grid{grid-template-columns:1fr;gap:26px}.engagement-situations h2,.engagement-method h2,.engagement-options-heading h2,.engagement-evidence h2{font-size:30px}.engagement-situation-list{margin-top:28px}.engagement-method-steps li{padding-block:22px}.engagement-options-detailed .engagement-service{min-height:0}.engagement-evidence-grid h3{font-size:23px}.engagement-evidence-heading{margin-bottom:28px}.engagement-options-heading{margin-bottom:28px}}

/* Founder implementation example, shared by the homepage and methodology page. */
.founder-example{display:grid;clear:both;grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:32px;margin-top:34px;padding:30px;background:var(--sage);border:1px solid var(--line);border-radius:3px}
.founder-example .mini-label{color:var(--muted);font-size:10px;margin-bottom:14px}
.founder-example h3{font-size:clamp(23px,2.4vw,30px);max-width:700px;line-height:1.2}
.founder-example p:not(.mini-label){font-size:14px;line-height:1.8;max-width:660px;margin-top:16px}
.founder-example .button{white-space:nowrap}
@media(max-width:680px){.founder-example{grid-template-columns:minmax(0,1fr);padding:24px;gap:24px}.founder-example .button{justify-self:start}}